Magic Wand

Built by AI, backed by a real person

Wave the wand. Your idea becomes a working app.

Free to start. You'll see the price before you pay anything.

No idea yet? Find one in a library of researched business ideas →

Demo photos from Pixabay.

How it works

Three steps, and you're live.

1

Tell me your idea

Describe it in your own words, as much or as little as you like. Add your own photos, or I'll find good ones for you.

2

Watch it take shape

Your app appears in a live preview as we talk. Ask for any change in plain English, and undo anything you don't like.

3

Go live

When you're happy, publish it to its own web address. Keep changing it by chat whenever you want.

Business websitesBooking and appointmentsClient portalsDirectories and listingsWaitlists and launch pagesSmall-team toolsQuizzes and calculatorsEvent pages with RSVPsMembers-only sites
Pricing

One payment to start. No subscription required.

Your app, first year
$349

One payment.

  • Your app, built and online at its own web address
  • A web address registered in your name
  • Hosting for the first year
  • Unlimited chat and small edits, plus 50 larger AI changes
  • A forwarding email address
  • Works on phones and installs like an app
  • Our guarantee
After the first year
$99/year

Keeps it online: hosting, backups, security updates and monitoring.

Want hands-on help?
With Ben

Book a one-on-one consultation and we'll work out together how to make your idea a reality. Priced up front, by the hour.

Optional add-ons, like extra chat-assistant messages or a voice assistant, are monthly and always priced up front before you add them.

BUILT BY AI · BACKED BY A REAL PERSON ·
Our guarantee

Built by AI. Backed by a real person.

Before you pay, you see a plain-English plan of what your app will do. If it doesn't work the way that plan says and we can't fix it, you get your money back, less the cost of the web address, which stays yours.

We're honest that AI builds it. A real person stands behind it.

Backed by a real person
Ben Jackson, founder of Magic Wand
AI builds your app. I'm the person who stands behind it: the guarantee, the support, and the promise that it works the way we agreed. Want more hands-on help? You can also book a one-on-one consultation with me, and we'll work out together how to make your dream a reality.

Hey, my name is Ben.

I build software that does real work for real people, for big companies, small firms and my own businesses. A sampling of what I've made:

EnterpriseClient portfolio CRM

Tracks every customer account and project for a large team.

EnterpriseAI app builder

Type a sentence, get a working app.

EnterpriseTools portal

Single sign-on, an AI assistant, roadmap and team pages in one place.

EnterpriseContent studio and release comms

Write, review and announce product updates.

EnterprisePartner portals and dashboards

Funding requests, partner health scorecards, renewals tracking.

EnterpriseFrontend rebuild of a flagship product

A ground-up redesign from the front end down.

My businessesGPTShirt

AI-designed custom t-shirts with checkout and print-on-demand fulfillment.

My businessesOpportunity Watch Co

A membership for watch collectors: deal alerts, subscriptions, giveaways.

My businessesTalk About Debt

AI debt and bankruptcy education with attorney matching.

My businessesBankruptcy Solutions

An app that guides people through bankruptcy, with a messenger booking agent.

For clientsLaw-firm direct-mail engine

Watches new listings and sends personalized postcards, built for 10,000 a month.

For clientsLegal-aid clinic platform

Consulting on video visits, case management and AI transcription for nonprofit legal aid.

AI for peopleCounseling-practice platform

An AI companion, a supervision portal and a couples simulator.

AI for peoplePorchlight

An AI interviewer that helps parents tell their life story to their kids.

Why I care about this

Years ago a small business of mine failed and left me with $60,000 of credit card debt. Bankruptcy turned out to be a tool, not a failure, but getting to it was confusing and expensive. So I went to law school and co-founded Upsolve, a nonprofit that helps people through bankruptcy for free. Now I build tools that help people take advantage of technology to make their dreams come true.

I'm a lifelong entrepreneur dedicated to making it easier for ordinary people to use technology to reach their dreams. That's what Magic Wand is for.

Wave a magic wand. Make your dreams come true.

Start building, free